Solstice Wins Four Healthcare Advertising Awards
May 25, 2017
Consistent with Solstice’s tagline, “Always Above the Horizon,” the dental and vision insurer earned four Healthcare Advertising Awards for excellence in marketing and communications. The Healthcare Advertising Awards program, now in its 34th year, is the oldest and largest healthcare advertising awards competition in the nation, with over 4,000 entrants this year.
Solstice was recognized across four different categories for a variety of marketing communications:
- Bronze, Website Category: This award recognizes Solstice’s Oral & Vision Health Blog, which features health tips, news and tools to empower and educate visitors on the importance of oral and vision health.
- Merit: Other Category: This award recognizes Solstice’s infographic depicting the difference between public exchanges and private exchanges in the insurance marketplace.
- Merit: Brochure Category: This award recognizes Solstice’s ‘Foods that Support Your Vision’ infographic, highlighting foods that positively support good eye health.
- Merit: Digital Video Category: This award recognizes Solstice’s popular video, 7 Differences Between a Dental HMO and PPO Plan, which showcases the important features of these two unique dental plans.
“In an age where information is accessible at our fingertips, quality, educational and helpful communication is critical to the successful delivery of quality care,” said Alissa Gavrilescu, Director of Marketing for Solstice Benefits, Inc. “Our team is focused on health literacy and providing marketing communications that help our members make positive health changes. It’s an honor to have our passion for wellness recognized as a leader in the healthcare space.”
To be named a winner, Solstice’s work was reviewed, along with more than 4,000 other entries, by a national panel of judges for overall execution, creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. This year, more than 4,000 entries were received, making it one of the 10 largest overall advertising award programs.
Solstice provides dental and vision insurance coverage to more than 700,000 members nationally, and has built the current No. 1 largest Open Access DHMO provider network in Florida and New York. In 2013, Solstice created an award-winning broker exchange and benefits administration platform — the Solstice Marketplace. In 2016, Solstice was ranked the No. 16 insurance company on Inc. magazine’s fastest-growing private companies list.
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