Solstice Wins Three Communicator Awards
May 16, 2018
Dental insurer Solstice Benefits, Inc.,(Solstice) was named a Communicator Award winner for the sixth consecutive year, earning two Awards of Excellence (the highest achievement) and an Award of Distinction for their marketing content. They were recognized for a consumer video, a consumer blog post and an insurance broker marketing brochure. The content pieces and specific awards are as follows:
COMMUNICATOR AWARD OF EXCELLENCE
Don’t Let Bad Breath Get in the Way - This short, humorous video (published on Facebook a few weeks prior to Valentine’s Day) is fun and appeals to a social, millennial consumer. The brief but strategic message shares how having a dental plan can improve your social life.
The Solstice Opportunity: A Broker’s Guide to Solstice - The Solstice Opportunity is a broker's guide to getting to know Solstice, its product line, network strength and what makes them unique in the market.
COMMUNICATOR AWARD OF DISTINCTION
Does Charcoal Toothpaste Really Work? We tested it! - In this consumer blog, the Solstice writer tests out and compares the trendy charcoal powder and toothpaste. This is a hot topic and one of Solstice’s best-performing blog posts with respect to traffic.
The Communicator Awards, one of the largest award programs of its kind, selected Solstice’s content from over 6,000 entries from around the world.
According to the American Academy of Periodontology, 50 percent of Americans over age 30 have periodontitis (i.e.64.7 million people), a dental disease connected to heart disease and other medical conditions. Additionally, dental decay continues to be the #1 most common childhood illness impacting youths between ages six to 19. With these statistics in mind, providing engaging and understandable content about the importance of oral health and its impact on overall health, is vital for organizations in the industry, that prioritize the overall health and wellness of consumers.
“Our marketing and communication materials reflect our goal to create content that’s creative and engaging, while following health literacy best practices. We want to make sure that the content we provide can be easily understood. This way, consumers have the information they need to make the health and benefits decisions that are right for them,” says Solstice Chief Operating Officer Carlos Ferrera. “From concept to design to content, our team works hard to create relevant content, tailored to the needs of our consumers. The awards are a reflection that these efforts resonate with them.”
Solstice provides dental and vision insurance coverage to more than 700,000 members nationally and has built the current No. 1 largest Open Access DHMO provider network in Florida and New York. Solstice created an award-winning broker exchange and benefits administration platform — the Solstice Marketplace. In 2016, Solstice was ranked the No. 16 insurance company on Inc. magazine’s fastest-growing private companies list.
About the Communicator Awards
The Communicator Awards, the largest and most competitive awards program honoring creative excellence for communications professionals, are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600-member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms including: Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, Yahoo! and many others. A list of award winners can be found at https://www.communicatorawards.com/winners/.
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